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Brand Bible?

What should be determined immediately is if "brand bible" is just being used as a cute term for core policies and procedures or do they really mean "Brand Bible."

The concept of using the term brand bible conveys that this document is the foundation or reference for belief, trust and faith. Inherent with the behavior, attitude, attained skills, knowledge and experience that are associated with belief, trust and faith there is the assumption that the business will grow in power, strength and resilience. However, this is faulty logic if there has been no process through which the brand bible has been proven as the source of strength as in Bible. In the absence of a profession of belief and faith by the rank and file employees and managers who are integral to the strength in the mystical powers of branding the use of the term bible is very assumptive. Actually, a safer presumption would be that all those exposed to the brand bible the first time will have doubt or even cynicism. 

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Hold your Tongue to Keep the Peace in a Family Business

In route home from an endeavor to bring a family back from critical mass, I have confirmed again that families who choose to take advantage of family synergy in business must give up some freedoms to download emotions to intimate inactive family members. More succinctly, families who work together all day put the greater family harmony at great risk if they go home at night and emotionally download to spouses and children the acrid details of their daily experiences.

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What's the First Step in Succession Planning?

Succession planning can be an overwhelming thought. There is so much to be done. “I don’t even know what I don’t know.” There are so many potential issues. There are so many opinions. There are so many places where things can go wrong.

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How to Overcome Communication Shipwrecks

Many people believe that conflict is natural and something to be sought after.  So far, January of 2010 has been filled with conflict.  Earthquakes (Haiti), political surprises (Massachusetts, Ben Bernake’s appointment), judicial surprises (Supreme Court and political contributions), and family squabbles.  Most of the family squabbles probably haven’t made the news; but for the people involved in many of them, the damage is every bit as catastrophic.

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